Get to Know Us
We are a dynamic team of business experts, each equipped with a diverse set of skills gained through extensive experience in the corporate world. Our collective expertise spans international project management, product marketing, brand marketing, strategy, sales, operations, and pricing, with notable accomplishments in industries such as Services, Technology, Apparel/Fashion, SaaS, and Retail.
​
Our consulting services encompass a wide range of projects, tailored to address various business needs. From crafting comprehensive marketing strategies and designing cutting-edge digital demand generation plans to streamlining operational processes for improved workflows, we have the expertise to deliver results. Whether it's a brief engagement spanning a few weeks or an extensive project spanning over 18 months, we are equipped to handle projects of any scale.
In today's competitive landscape, companies are driven to achieve growth. However, they also seek scalability, repeatability, and the preservation of their unique organizational culture. This is precisely where we excel. By partnering with us, businesses can unlock the key to sustainable growth, leveraging our expertise to navigate the complexities of expansion while preserving their core values and identity.
A Bit About Me
Before launching GrafLogic, I accumulated a rich 26-year experience working within renowned Fortune 500 companies. Throughout my career, I held key positions in marketing, sales, business operations, and pricing, where I successfully led both regional and global teams of up to 80 professionals. My professional journey has instilled within me a deep-seated passion for tackling complex business challenges and aiding teams and organizations in developing innovative approaches to strategic planning, marketing, sales enablement, and process improvement. All focused to deliver an improved customer experience and drive incremental revenue and profit.
​
Outside the professional realm, I find immense joy in my role as a parent to five children. While four of them have embarked on their independent journeys, I currently reside in the vibrant city of Chicago alongside my wife and youngest daughter. Additionally, I enjoy a genuine enthusiasm for competitive tennis, considering myself a devoted fan and active participant.
Professional History Highlights
Global Sales & Marketing Leader
Led global teams of 80 professionals, devised effective strategies and implemented impactful go-to-market initiatives and programs to drive revenue.
Pricing Strategy & Execution
Developed comprehensive pricing strategies and implementation plans to maximize market positioning, drive growth, and enhance profitability. Collaborated closely with finance organizations to effectively navigate discount strategies.
Marketing & Revenue Operations
Enhanced growth planning for medium and large enterprises by developing advanced forecast models and implementing integrated planning methods. Conducted comprehensive market analysis, segmentation, and whitespace analytics to strategically prioritize sales opportunities.
Product Marketing &
Go-To-Market Initiatives
Developed value propositions, competitive positioning, product messaging, and implemented launch plans and sales enablement efforts to effectively enhance awareness, drive demand, and achieve significant market share growth.
Public/Motivational Speaker
Dedicated to educating and inspiring various audiences, including small groups, corporate teams, and conference attendees.
About Me.
I am a Chicago-based professional with a passion for eCommerce management, digital marketing, and product development. With over 12 years of experience in the industry, I have honed my skills in assessing and enhancing customer experiences, implementing effective marketing strategies, and driving online growth. What sets me apart is my ability to apply innovative visual strategies that capture attention and increase product exposure. I thrive on analyzing data to optimize site performance, collaborating with cross-functional teams, and building relationships at all levels of an organization. My dedication to meeting customer demands, achieving design success, and driving conversion has been instrumental in generating competitive advantage and revenue growth. When I'm not immersed in the digital world, you can find me exploring the vibrant art and fashion scene in Chicago or staying active through outdoor activities. I am excited to bring my expertise, creativity, and passion for eCommerce to contribute to the success of your organization.
Professional History Highlights
Dell Technology
Successfully drove mobile revenue growth by monitoring statistics, partnering with marketing to focus on mobile customer, and monitoring A/B testing, resulting in increased conversion rates and meeting revenue growth targets.​
MerkAmerica
Led the eCommerce division at MerkAmerica, managing online marketing campaigns on various platforms, negotiating product acquisitions with Dell, and cultivating client connections, resulting in a 50% increase in sales and successful partnerships for future success.
Avalon Apparel
Implemented effective go-to-market strategies at Avalon Apparel for Nordstrom, Macy's & Walmart. Led the acquisition of the company's top account, Target, through creative product design and positioning, further expanding market share and revenue.
Let's Get
Social
